Finno-Ugric approach to sustainable design

14-22 September 2019
Shoreditch Design Triangle
London Design Festival 2019

NID launched its very first pop up showroom in London under Shoreditch Design Triangle. The core of the showroom is sustainable approach in Estonian and Finnish design: environmentally conscious production, low footprint, local organic materials, up-cycling and recycling.

Participating designers:

Laura Itkonen, Bebe Organic, Reet Aus, HERTTA, Eva Spoof/Udumbara Studio, Mainio, Nüüd Ceramics, Mari Upcycle Studio, Saimij, Lentsius Design, V.O.H Voice of Heart, Studio Tartuensis, Estonian Wall Art, Alpaka, UUP, Malin, Bonden, Suckõrs, Miskes , Labora, WOH, Liisa Soolepp, Jarõna Ilo, Margot Vaaderpass, Studio Holger Kilumets, Leeda Ots textiles, Sile Luik Jewelry, Whiteparrot, HETKINEN, Annasari, AYU Organics, Studio August, Hanna Särökaari + guest designer duo from UK – Dust London.

A woman with a big hat standing in the field

Knitwear by Liisa Soolepp design 

A green and white pillow and plaid on a chair

Textiles by Bonden Living


Cultural Endowment of Estonia, Ministry of Culture of Estonia, Finnish Institute in London, Estonian Embassy in London, Disegno, Nathalie Baker Film, Kasekunst - Birch Syrup, Poikain Parhaat and Kyrö Distillery Company.

Late night opening party at NID showroom.
Filmed by Nathalie Baker Film / Edited by Antoine Fromentin / Music: Velly Joonas - Käes on aeg

Editorial photoshoot by Appear Here

Appear Here brings together a community of brands, entrepreneurs and creatives to space in the world's best cities. NID's second showroom captured by Appear Here photography team in London.

Design showroom with clothing, pillows, bags and accessoriesThree woman standing next to window
Colourful natural soaps on a shelvePlates and small porcelain container on a shelveSeed paper cards with floral illustrations